While competitors discussed AI, ewiz procure allowed buyers to experience it, generating over 41+ engaging conversations across 4-5 countries.
DUBAI, November 13, 2025: At the 4th Annual 100 CPO Summit & Awards 2025, Powerweave took a different approach.
While major procurement platforms showcased slides on AI transformation, ewiz procure deployed Maya. This AI-powered procurement assistant enabled 225+ procurement leaders to experience the power of AI through a guided buying and research experience.
The result:
- 60+ QR scans
- 41 live conversations
- 224 messages exchanged
Buyers Want AI They Can Touch, Not Just Hear About
The summit featured major platforms like Jaggaer, Ivalua, Coupa, GEP, and Zycus. Nearly all used similar messaging: “AI-powered procurement,” “intelligent workflows,” “transform your operations.”
Powerweave chose a different path. Instead of talking about AI, we let prospects interact with it.
Maya answered questions about sourcing challenges, recommended modules based on pain points, and guided visitors through use cases, all without a sales pitch. Multiple users returned throughout the day to ask follow-up questions and explore specific procurement problems.
“Procurement leaders don’t want another demo,” said Deepak Gawas, Head of Marketing & Transformation at Powerweave. “They want to explore AI on their terms and see practical answers. That’s what self-service intelligence delivers.”
What Procurement Leaders Are Really Asking
Through Maya’s conversations and booth discussions, clear patterns emerged:
- AI confusion. Most leaders admitted uncertainty about what AI types actually deliver ROI today. They want clarity on what’s deployable now versus what’s experimental.
- ESG friction. Summit panels highlighted a key problem. ESG demands are growing, but treating them as a separate process creates extra work. Buyers want ESG tracking built into sourcing workflows.
- Speed matters. Questions focused on fast deployment, tail spend control, and supplier onboarding. The message: full-suite replacements take too long.
- Trust with guardrails. Every panel asked: “How do we trust AI outputs in procurement decisions?” Leaders want automation with human oversight, not black-box systems.
Maya: Your Procurement Assistant Before the Sales Call
Maya flips traditional enterprise sales. Instead of forcing scheduled demos, the bot offers instant answers, guided recommendations, and self-service exploration.
Prospects research independently and enter conversations already knowing the fit.
Several attendees engaged Maya multiple times, asking about integration capabilities and specific use cases. The bot became a research tool, not a marketing gimmick.
Try out Maya from Powerweave
Modular Solutions for Real Problems
While competitors pushed comprehensive platforms requiring enterprise-wide transformation, ewiz procure focused on practical modules that solve specific problems fast.
The booth showcased four procurement modules:
- Strategic Sourcing Module — automates supplier discovery and RFx routing
- ESG support — embeds ESG tracking into workflows
- Catalogue buying— identifies tail-spend opportunities in real-time
- Procurement analytics— monitors supplier KPIs and triggers alerts
Each module integrates with existing ERP systems such as SAP, Oracle, and Coupa. Teams can deploy a single agent within weeks, demonstrate value, and then scale across procurement.
This resonated with attendees from government, F&B, construction, and manufacturing sectors, where replacing systems isn’t realistic but fixing specific gaps is urgent.
About ewiz procure by Powerweave
ewiz procure is a modular procurement solution developed by Powerweave, designed to help enterprises achieve measurable sourcing, tail spend, and compliance outcomes without system replacement.
With over 25 years of digital transformation excellence and 2,000+ professionals across four continents, Powerweave continues to empower over 975 global clients, including Fortune 500 companies, through its platforms: ewiz procure, ewiz commerce, SnowKap, and TreeTies.
Learn more at https://www.powerweave.com/solutions/procurement/
