B2B eCommerce Case Study

How a leading US Distributor solved its eCommerce marketing and sales challenges by migrating from Magento 1 to ewiz commerce

Executive Summary

The customer had previously operated their store on Magento 1, but faced dissatisfaction due to its lack of sales-friendliness and numerous performance issues. After considering various platforms, they ultimately chose ewiz commerce for its integrated sales and marketing features, ease of customization, and comprehensive post-implementation support services. Having utilized the new, mobile-responsive eCommerce store for over a year, the customer is delighted with the positive outcomes.

The Challenge – Troublesome Magento 1

The client was using Magento 1 when they reached out to us. It was not sales-friendly and had a lot of performance issues. Also, the client could not scale the eCommerce store base on its sales and marketing requirements.

eCommerce support services to help them with every day work

Our Go-to-Market(TN) team regularly works with their digital agency to offer SEO related support, reports, integrations, and troubleshooting.

We provide the client with 24X7 dedicated support for quick resolution of their queries

While our easy-to-use Control Panel allows them to create new pages, banners and manage page information, we also help them with all these services during a product launch, campaigns, and sales.

ewiz commerce offered a sales-friendly eCommerce solution

The client was exploring Magento 1 alternatives. As part of this process, they approached us. We organized a detailed demo for their team and answered more of their queries which were around marketing features, integrations and support. They liked the product, especially our in-built marketing tools like MarComm creator, Virtual Sampler, and easy-to-use Control Panel. These exciting features convinced them to switch to our platform. They are happy with the new site, dedicated support, and customizations which are helping them scale their sales and marketing initiatives.

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Business-specific customizations added to the new store

Request Special Quote

Their buyers can use this to ask for a special quote by selecting a set of products available in the store.

Request Digital Mockups

Their buyers can use this to ask for a digital mockup for a particular product available in the store.

Customized UX

We added a set of custom fields and options to their shopping cart to personalized the shopping experience from stock selection to order placement.

Forms

We added a few forms for leads generation

Mobile responsive

The new store was mobileresponsive to ensure a seamless shopping experience across all devices

Integration with their existing business apps

Google Analytics | Constant Contact | Chat Widget

Most used and loved features by the client

Quick Product Information Management (PIM)

The store features an extensive catalog of over 3000 products. With our user-friendly Control Panel, customers can effortlessly manage product information without the need for developer assistance.

Reporting & Dashboard

The client uses our standard reporting templates to track daily performance. The most widely used reports are Order Reports, Payment Reports, Top Buyers, etc.

Marketing Tools

The client has been regularly using the built-in marketing tools and the custom-built ones for its sales & marketing initiatives.

B2B eCommerce Case Study

How a leading USA Distributor with 200,000+ products successfully scaled its business with ewiz commerce

“ewiz commerce has best-in-class post-sales service and support. They are always listening to our needs. The presentation creator customization from ewiz has helped our sales team ramp up and scale quickly.”

THE CLIENT is one of the USA’s leading distributors serving customers for over 50 years with a presence in two locations. It has over 90,000 key products on its store and 200,000, if you include all the SKUs and variants. It supplies to businesses across the USA with over 26,000 customers.

Executive Summary

The client had built its online store on Compass ERP. It was lacking some essential growth features, and their support even more so. The client wanted a sales & marketing-friendly eCommerce store with additional filters for quick discovery of products. To provide a tailored shopping experience to its customers, the client also wanted additional features to showcase multiple price ranges, unique customizations, and flexibility to the shopping cart.They liked ewiz commerce for the storefront with its built-in sales & marketing features like product configurator, email marketing tool, catalog creator, recommendation engine.

The Challenge – A display only site created on a non-eCommerce platform

The client had an online store created on an ERP solution. It was a display site with no sales & marketing features. It was not mobile-friendly. The user experience was not seamless and engaging. Their website also lacked the needed functionality to run & grow a business of their size. They were looking for features like additional filters for quick discovery of products, customizability & flexibility around their shopping cart and options to showcase multiple price ranges.

ewiz commerce provided a sales-friendly eCommerce solution with the required customizations

The client approached ewiz commerce with the need for:

1. Product configuration

2. Easy to implement complex pricing rules & integrations

3. Customized sales & marketing features

The client explored our storefront along with our built-in sales & marketing tools. They loved our features like product configurator, email marketing tool, catalog creator, recommendation engine. During the initial discussion, it convinced the customer that the ewiz commerce platform had the best-in-class functionalities they were looking for.

It helped them make a quick decision to migrate to ewiz commerce. The client is happy with the new site, dedicated support, and customizations. Now they can easily showcase various pricing options, get a complete picture of their customers because of the integrations and can provide a seamless shopping experience.

Business-specific customizations added to the new store

Product Configurator to help buyers create mockups before purchase

Advanced filters to help buyers in quick discovery of products

Customizations for the shopping cart for a unique checkout experience

Email marketing tools to create marketing campaigns without external help

AI-driven Catalog Creator to create personalized catalogs unique to each customer within minutes

Integration with Microsoft Dynamics 365 Business Central (ERP) to keep track of inventory across all locations

Post-Sales Services – ERP Solution, Transactions Management Services and Product Presentation Creator

The client saw early success with ewiz commerce. Happy with their new eCommerce store, they engaged us to build a comprehensive ERP solution for them. Post this integration, the client also opted for our transactions management services provided by our Enterprise eCommerce Services team to manage their orders, data, and images daily.

This successful & long-term partnership with the ewiz commerce team on multiple fronts has allowed the client to save substantial business costs & time while growing the revenue online.

In Oct 2020, we also deployed a presentation creator with customizations for them. It is a tool sales teams can use to create personalized product presentations as per their requirement. To drive usage and adoption, we conducted regular online training sessions. A group of 25 sales people attended one such session which was recorded. This recording is used by the client to train their other sales team members.

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Dedicated Support Services for product launches and campaigns

Our product team keeps adding additional features to their new site and works on customization as per their business needs. We provide the client with 24 X 7 support, including quick resolution and dedicated support personnel. While our easy-to-use control panel allows them to create new pages, banners, and manage page information, we also help them with all these services during a product launch, campaigns, and sales.

B2B eCommerce Case Study

How ewiz commerce helped a global FMCG giant ace long-tail procurement with a state-of-the-art eCommerce platform

Discover how ewiz commerce (A Powerweave Brand) deployed a custom, efficient, and all-inclusive eCommerce solution, Primemart, for enhanced supply chain management.

Summary

Our client* is a renowned leader in the global consumer goods market, boasting an extensive and varied product portfolio. Known for its commitment to sustainability and innovation, the client operates in over 190 countries. Its products, ranging from nutritious foods and indulgent ice creams to household care items and famous beauty brands, touch the lives of billions every day. This vast global presence and diverse product range present unique challenges in supply chain management, necessitating cutting-edge solutions to stay ahead in a competitive market.

Herein lies the core of their transformation, spearheaded by ewiz commerce, that reimagined procurement through the lens of advanced technology and strategic innovation. Primemart, a custom-developed eCommerce solution by ewiz commerce, emerges as the hero of this narrative, offering not just solutions but a new direction in procurement for our globally renowned FMCG client.

* Client confidentiality is paramount for us, and due to NDA commitments, some customer names cannot be disclosed publicly.

The Challenge

Global scale and complexity: Managing a vast and diverse supply chain with a €600 million annual expenditure across 80 countries and over 2000 suppliers
Procurement and quality control issues: Overseeing a cumbersome system with over 10,000 SKUs and recurring product recalls due to quality control challenges.
Limited operational visibility: Struggling with inadequate global purchasing visibility, inefficient tools, and fragmented procurement processes.
At the heart of the client’s predicament was a significant digital shortfall in their eCommerce strategy. Their online presence, crucial for thriving in today’s digital-first B2B marketplace, was not up to par. The primary issue revolved around their existing website, which lacked the sophistication and functionality needed for effective online sales and digital marketing. This limitation severely restricted their ability to engage with B2B customers on a digital platform, a critical factor in the modern business landscape.

The company’s procurement landscape, before the advent of Primemart, was fraught with complexities and inefficiencies that hindered its global operations. With an annual expenditure of €600 million across a vast network of over 2000 suppliers in 80 countries, the challenges were daunting. The procurement process, burdened with over 80,000 transactions annually, was plagued by a cumbersome system managing an extensive array of over 10,000 SKUs. This complexity was exacerbated by a suboptimal quality approval process, evidenced by many product recalls in different regions. Additionally, a significant lack of global purchasing visibility led to missed opportunities in demand aggregation and a repetitive approach to designing marketing materials.

The limitations of an online tool they used in Europe further compounded these challenges due to its insufficient automation, user interface, and aggregation functionality. These issues, combined with zero spend insights, difficulty in consolidating suppliers, the prevalence of

offline purchases, and poor adoption of legacy ERP systems, painted a clear picture of the need for a transformative solution in company’s procurement process.

“Managing our extensive product portfolio across 190 countries was a daunting task. With over 80,000 transactions annually and a vast network of suppliers, our long-tail procurement process lacked the necessary visibility and efficiency. Product recalls, and a cumbersome system added to the complexity, highlighting the need for a transformative solution.“

– Procurement Head, [Global FMCG Company]

The Solution

Primemart – a comprehensive eCommerce platform customized for global needs

In response to intricate procurement challenges, ewiz commerce deployed a state-of-the-art eCommerce platform, Primemart, transforming the procurement landscape into a model of efficiency and innovation.

“Primemart, our bespoke enterprise eCommerce solution, has been instrumental for our client over the last 5 years. With over USD 8.5 billion worth of transactions, and processing more than 47,000 orders annually, we addressed the intricate challenges they faced. By centralizing supplier catalogs, introducing volume-based pricing, and integrating quality partners like Datalink, we provided a comprehensive solution. The B2C-style interface ensured a streamlined long-tail spend procurement process, fostering user adoption and accelerating decision-making, ultimately setting the stage for sustained procurement excellence with 100% automation and a 30% reduction in manual efforts.“

– Reena Ravindran, Senior Program Manager, Powerweave

This bespoke solution centralized supplier catalogs, significantly enhancing product and price discovery while enabling insightful comparisons across a multitude of suppliers. A key feature was the support for volume-based pricing, which, in tandem with global demand aggregation, allowed them to capitalize on its extensive market presence for better deals. The platform’s integration with the client’s quality partner, Datalink, ushered in a new era of risk management and quality assurance at a global scale, ensuring compliance and high standards across all products.

Furthermore, the system’s intuitive B2C-style interface streamlined the procurement process, bolstering user adoption and accelerating decision-making. Additional functionalities like API connectivity for external data integration, as demonstrated in markets like China and Mexico, offered unparalleled flexibility and market responsiveness. This comprehensive solution, culminating in controlled product management workflows and detailed order history reports, not only addressed the immediate challenges but also set the stage for sustained procurement excellence.

The path to transformation: Implementing the Primemart solution

Primemart’s journey to revolutionize the procurement system commenced with an in-depth assessment of the existing procurement workflows. This critical analysis laid the foundation for the impactful integration of the new eCommerce platform. Meticulous attention was then devoted to customizing the technical aspects of the solution, ensuring it met their specific needs. This phase was followed by a rigorous testing process in a User Acceptance Testing environment, guaranteeing functionality and reliability. The final stride in this transformative journey was a strategic, step-by-step rollout across the company’s global operations. Accompanying this rollout were comprehensive training programs designed to ensure adept usage and widespread adoption of the system. This strategic implementation marks a significant milestone in their history, showcasing a journey of innovation and efficiency and positioning Primemart as a cornerstone in the reinvention of their procurement landscape.

Strategic impacts:

Enhanced decision-making: The ability to compare products and prices across suppliers led to more informed and quicker purchasing decisions.
Quality and compliance: Integration with quality partners like Datalink ensured higher standards and compliance, reducing risks significantly.
Global efficiency: The system facilitated global demand aggregation, offering them the advantage of lower prices through bulk procurement.
Data-driven insights: With API connectivity and comprehensive order history reports, Primemart provided valuable data insights that were previously inaccessible, aiding in strategic planning and forecasting.

Overall, Primemart’s solution streamlined the procurement process and brought about substantial improvements in decision-making, cost efficiency, and risk management.

“Primemart’s implementation has been transformative, driving a major leap in our long-tail procurement efficiency. Handling transactions worth USD 8.5 billion and processing over 47,000 orders with full automation, we’ve seen substantial benefits. Our decision-making is more informed, compliance is stronger, and we’ve achieved significant cost savings. This platform hasn’t just solved our immediate challenges; it’s set us on a path to a more agile and responsive procurement future.”

– Procurement Head, [Global FMCG Company]

Looking ahead

Collaborative innovation with AI-enhanced procurement

As we continue to advance our strategic partnership, the focus is set on taking the procurement system to the next level by incorporating advanced Artificial Intelligence (AI) technologies. Our vision includes the development of a comprehensive analytics dashboard, providing an all-encompassing view of procurement activities. This platform will facilitate detailed analysis and visualization, covering critical areas like expenditure, vendor performance, location-based analytics, and market trends.

The future of Primemart involves harnessing AI and Machine Learning to revolutionize support, adoption, and decision-making in procurement. This innovation will allow for the automation of key decision processes, utilizing a blend of internal operational data and external market insights. This approach will empower Primemart to suggest the most effective procurement strategies, optimize contract negotiations, and enhance vendor selection processes.

Moreover, there’s scope to use Generative AI and LLMs to automate the generation of procurement documents and create dynamic supplier evaluation metrics, leveraging real-time data for precision and efficiency. This transformation is not merely about automation; it’s about elevating Primemart into an intelligent, forward-thinking platform that enhances strategic decision-making. With these AI-driven enhancements, Primemart is poised to become a more adaptive, efficient, and strategically predictive tool, perfectly aligned with the dynamic and complex needs of global procurement.

B2B eCommerce Case Study

How ewiz commerce’s AI Cloud transformed eCommerce Asset Management for a leading North American Supplier

Discover how ewiz commerce employed AI to redefine digital asset management in eCommerce, significantly enhancing efficiency and accuracy for a leading supplier in North America.

Summary

We partnered with a prominent North American Supplier*, renowned for their extensive presence in the eCommerce sector. This supplier is a key player in the market, known for a vast and diverse range of products that cater to a wide consumer base. Operating in a highly dynamic and competitive digital landscape, their eCommerce platform is integral to their business strategy, connecting millions of products with consumers across various regions.

At the core of their operation is the management of an ever-expanding digital inventory, particularly the efficient handling of product images. These images are not just visual representations of their inventory but are crucial in driving customer engagement and sales. With a repository that’s continuously growing, the challenge of managing these digital assets efficiently and accurately has become a critical aspect of their business operation, directly impacting their ability to compete and succeed in the fast-paced world of eCommerce.

* Client confidentiality is paramount for us, and due to NDA commitments, some customer names cannot be disclosed publicly.

The Challenge

Manual image segregation: Struggled with time-consuming and error-prone manual categorization of a vast product image inventory. Operational delays and increased costs: Faced significant operational delays and rising costs due to the inefficient manual image management process.
Before the intervention of ewiz commerce, the supplier’s digital asset management process was fraught with inefficiencies that directly impeded their eCommerce operations. Managing an ever-growing collection of product images was becoming increasingly unmanageable. The manual process, overwhelmed with the volume and variety of images, led to significant delays and errors. This inefficiency was not just a procedural issue but a strategic one, affecting the supplier’s ability to effectively showcase their products and impacting their market responsiveness.

“Managing and categorizing our ever-growing collection of product images manually was becoming a logistical nightmare. The process was fraught with delays and errors, leading to increased operational costs and inefficiencies that we just couldn’t afford in the fast-paced world of eCommerce.“

– Head of Digital Operations, [North American Supplier]

These challenges underscored the need for a transformative solution – one that could not only streamline the current process but also adapt to the growing demands of the eCommerce industry.

The Solution

Enabling AI-powered eCommerce data management

To effectively tackle the challenges of manual image segregation and operational inefficiencies, we developed a bespoke AI-powered platform for the North American Supplier. This innovative solution was designed specifically to meet the unique needs of the client’s digital asset management process.

Key features of the solution:

Multiple AI models for precision: Utilizing several AI models, the platform was capable of identifying and categorizing images with exceptional precision tailored to the diverse inventory of the client.
Batch processing capability for efficiency: The platform’s batch processing feature allowed for handling large volumes of images simultaneously, significantly enhancing operational efficiency and scalability.
Automated classification for reduced manual intervention: With the AI models’ adeptness at accurate classification, the need for manual categorization was drastically reduced, streamlining the entire image management process.

The deployment of this AI-powered solution marked a significant advancement in the client’s eCommerce operations. It not only addressed the immediate challenges but also set the foundation for continued growth and efficiency in a highly competitive digital marketplace.

Strategic impacts:

Operational efficiency: The automated categorization process resulted in faster, more efficient management of digital assets, contributing to smoother eCommerce operations.

Cost reduction: Significant reduction in manual labor directly translated into cost savings and resource reallocation towards strategic initiatives.

Error reduction: The high accuracy rate minimized errors commonly associated with manual image segregation, enhancing the overall quality of the eCommerce platform.

Scalability: The platform’s ability to handle millions of assets per scan ensured its adaptability to the client’s growing inventory needs.

“The implementation of the AI-powered image categorization system has been a watershed moment for us. We’ve seen an astonishing 80% reduction in manual effort, coupled with an accuracy rate of 96-98%. This technology has not only streamlined our operations but has also positioned us for scalable growth in the competitive eCommerce landscape.”

– Head of Digital Operations, [North American Supplier]

These results over time have solidified the client’s position in eCommerce, with the AI solution bringing about substantial improvements in operational efficiency, cost management, and scalability.

Looking ahead

Charting a new AI-driven path in eCommerce operations

The implementation of the AI-powered eCommerce Data Management platform marks a pivotal moment in the client’s digital transformation journey. This milestone, significant in enhancing operational efficiency, sets a new standard in the eCommerce industry. By effectively leveraging AI technology, the client has not only optimized its image management process but also established a benchmark for operational excellence.

Looking to the future, the client is committed to further integrating AI and machine learning across their eCommerce operations. This strategy, focused on continuous improvement and innovation, is aimed at ensuring they stay at the forefront of the rapidly evolving eCommerce landscape. It’s a forward-looking approach, designed to harness the transformative potential of AI, driving growth, efficiency, and staying ahead in a competitive market.

B2B eCommerce Case Study

How ewiz commerce digitized sales operations for a leading US Headwear Supplier

See how ewiz commerce (A Powerweave Brand) empowered a US Headwear industry leader to elevate B2B eCommerce operations with innovative digital solutions

Summary

Our client*, a distinguished name in the US promotional industry, stands as a leading supplier of headwear products in the B2B market. Known for their wide-ranging and quality product line, they have carved out a strong reputation over the years. However, in an era where digital commerce is not just an option but a necessity, the client found themselves grappling with the challenges of adapting to this new digital reality.

ewiz commerce, leveraging its expertise in digital solutions, stepped in to bridge the gap between traditional business excellence and the burgeoning world of digital commerce. We explore the journey of transforming the client’s online presence, addressing their unique challenges, and reimagining their sales and marketing strategies for the digital age. At the heart of this transformation was the desire not only to meet the changing demands of the market but to set a new benchmark in the digital B2B landscape for the promotional headwear industry.

* Client confidentiality is paramount for us, and due to NDA commitments, some customer names cannot be disclosed publicly.

The Challenge

Limited online presence: The client’s existing website was insufficient for effective online sales and marketing, limiting digital engagement with B2B customers.
Inadequate eCommerce functionality: The website lacked the necessary features and user experience to support efficient and robust online transactions.At the heart of the client’s predicament was a significant digital shortfall in their eCommerce strategy. Their online presence, crucial for thriving in today’s digital-first B2B marketplace, was not up to par. The primary issue revolved around their existing website, which lacked the sophistication and functionality needed for effective online sales and digital marketing. This limitation severely restricted their ability to engage with B2B customers on a digital platform, a critical factor in the modern business landscape.

The website’s shortcomings were multifaceted: it was not optimized for the seamless online transactions that B2B customers have come to expect, nor did it adequately represent the quality and diversity of their headwear products. This disconnect meant that the client was unable to leverage the full potential of digital channels to reach and interact with their customer base. Consequently, their market reach and sales potential were hindered, putting them at a competitive disadvantage in a digitally driven industry.

“The challenge we faced was more than just a technological hurdle; it was about aligning our online presence with the high standards of our products and the expectations of our B2B clients,“

– Director of Marketing, [Leading Headwear Supplier]

He added, “In the rapidly evolving digital marketplace, falling behind was not an option. We needed a solution that would not only address our current issues but also equip us for future digital advancements.”

Identifying and addressing these digital challenges was critical for the headwear supplier to maintain and grow its market position. The solution required was not just an upgrade of their existing system but a complete digital transformation of their sales and marketing strategy.

The Solution

Advanced B2B eCommerce store development

In response to the challenges faced by the US Headwear Supplier, ewiz commerce took a multifaceted approach to overhaul its digital sales processes. Recognizing the need for a comprehensive digital transformation, we developed an advanced B2B eCommerce platform tailored to the client’s unique business requirements and market dynamics.

Key features of the solution:

Custom virtual sampler tool: We introduced an innovative feature allowing customers to visualize and customize headwear products. This tool enabled clients to create detailed digital mockups, significantly enhancing the online buying experience and aiding in decision-making. .
Mobile device optimization: Understanding the shift towards mobile commerce, we optimized the client’s website for mobile devices. This upgrade ensured a seamless shopping experience across all devices, catering to the needs of on-the-go professionals in the promotional industry.
Integrated robust payment gateway: To streamline the purchasing process, we incorporated a secure and efficient payment gateway. This addition simplified transactions and offered various payment methods, enhancing the overall customer experience.
Sales and marketing tools integration: The platform was equipped with built-in sales tools and integrated with essential services like CRM systems, live chat support, and more. These integrations provided critical data analytics, customer insights, and facilitated real-time engagement, driving sales and improving customer service.

“Our goal was to transform the client’s digital presence by creating a dynamic, user-centric eCommerce solution. By integrating advanced sales tools and streamlining the payment process, we aimed to revolutionize their online sales approach, making it as innovative and high-quality as their products.”

– Pratik Thakore, COO, Powerweave

This comprehensive solution not only addressed the immediate digital challenges but also set the client on a path to achieving long-term success in the competitive digital marketplace of the US promotional industry.

Strategic impacts:

Robust digital presence:The enhanced website significantly improved the client’s online branding and visibility in the industry.
Optimized customer journey: From browsing to purchasing, the custom tools and mobile-friendly design greatly improved the user experience.
Operational efficiency: Advanced tools streamlined sales processes, leading to more efficient and higher-volume transactions.
Scalable platform: The platform’s design and technology integrations ensure its adaptability to future business growth and technological advancements.

“Several years ago, we were looking for a firm that can really modernize and get our brand shown on a website very proactively and progressively because we are very progressive and growing that way. So we look to Varshal and Scott’s team at AWSUSA and ewiz commerce to do that. And lo and behold, we won a PPAI Gold Pyramid Award this year. But more importantly, they showed us the tools that distributors can use within the website. So it was very essential for us to pair with a partner that understands our business and our model, and they’ve done a fantastic job with us. We couldn’t be more proud.”

– CEO, [Leading Headwear Supplier]

Looking ahead

Navigating the digital future with confidence

As the client embarks on the next phase of their digital journey, the successful transformation of their B2B eCommerce platform with ewiz commerce has paved the way for new ambitions and strategies. Positioned at the forefront of the promotional headwear market, they are now focused on leveraging this digital momentum to explore uncharted territories in the eCommerce landscape. The roadmap ahead is clear: to harness emerging technologies and innovative digital marketing tactics, aiming to expand their reach and deepen customer engagement.

The client envisions a future where advanced technology and data-driven insights form the core of their digital operations. Plans are underway to further enhance their online platform, integrating the latest digital tools to provide a more intuitive and seamless user experience. This strategy includes expanding their product offerings and tailoring their services to meet the evolving needs of a diverse clientele. By doing so, they aim to not only maintain their competitive edge but also set new standards in the B2B digital marketplace.